Performing Market Research

Table Of Contents 1 ¡V Introduction         3 2 ¡V The Major Methods Of Conducting Market inquiry         3 3 ¡V Pilot Survey         8 4 ¡V Analysis Of Results From Survey         10 5 ¡V Bibliography         13 6 ¡V Appendix 14 1 ¡V Introduction Market interrogation is a cost-efficient way of induceing step forward what people believe, think, want, lack or do. It is information that cannot usually be obtained from any another(prenominal) source. CleanChew mumble is a new crossroad, which incorporates toothpaste so that people do not need either a toothbrush or irrigate to clean their teeth. This report will outline the major methods of conducting grocery research and then be followed by a low-pitched survey. The results will then be analysed and produced as graphs. 2 ¡V The Major Methods of Conducting Market enquiry There ar deuce types of information market research can fin d out: „h Quantitative information, which answers questions about the quantity of something, for model ¡¥What section of children drink a certain sort of pot?¡¦ „h Qualitative information, which answers questions where an opinion or judgement is necessary, for sheath ¡¥What do customers like about a particular product?¡¦ two types of information can be hoarded as a result of: „h PRIMARY RESEARCH, or field research „h SECONDARY RESEARCH, or desk research (What Is Market Research?

[Accessed 17/03/02]) Primary Research Methods Primary research is the solicitation and collation of original info. It involves direct contact with poten! tial or existing customers. This research will usually have been course of study and carried out by the people who want to use the info; it is first hand. It can be expensive way to roll up information and will usually be for a event purpose. QUESTIONNAIRES Questionnaires form the basis of most primary research. Questionnaires may be conducted face-to-face, for example on the street, by telephone or by post. Deciding what questions to ask is difficult if you are to be for sure of obtaining... If you want to get a full essay, tell it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay